No matter how successful your business may seem to you on the Internet, there will always be competitors who will easily overtake you in the search results if you do nothing. Therefore, to maintain results and improve them, you constantly need to work on boosting local traffic.
When you create a website you don’t just think of your customers. You also need to think about making it more visible for search engines by optimizing it.
Optimizing WordPress URLs means using the right keywords and making sure it passes Google Algorithm so your site achieves better rank in the search engine results page (SERP).
If you are considering opening up a small local business for commercial purposes, choosing a domain name should a top priority. It shouldn’t really be an afterthought because if you don’t get it right, it can be a hassle to switch it later on (we’ll discuss why later on in the article).
In addition to being economical, the importance of local SEO for small businesses cannot be undermined. It is highly effective in generating leads. This is especially the case for new businesses who needs a cost-effective way of displaying their businesses in search results. Let’s look at it in more detail.