Lead Generation Blueprints for small businesses
Create a Website That Generates, Nurtures and Converts Leads into Paying Customers
Once you have a website setup, it is important to leverage it into sales generating machine. Getting your target audience into your pipeline is essential for making sales and earning new customers, which is why many small businesses invest in lead generation websites.
Whether you’re a company that has never tried online marketing or your current digital marketing systems are failing to produce leads, we can provide the guidance, structure, and execution needed for you to see success online.
Maybe you already have a marketing system in place that is taking too much of your time? Or are you paying for leads who are not yet ready to be your customer?
As your partner, we can help your small business use the channels that offer your company the most value and highest quality leads so that you can close more sales and earn more revenue.
Depending on your requirements, we will provide you with a suite of tools and strategies that can help you scale without a hassle.
Learn more about what it takes to build lead generation websites.
Lead Generation Blueprints Designed To Help Your Business
The approach you take towards generating traffic to your website can vary depending on various factors (budget, timeline, etc.). Accordingly, we have designed 3 lead generation blueprints that gives you individualized solutions for your business.
Accelerated Growth Blueprint
Ideal for businesses that need a quick boost to their website through paid ads. This will help you test various elements in your website too.
Local Growth Blueprint
Ideal for local based businesses that would like to target traffic to your website from specific locations through local SEO and optimizing your Google listing.
Continued Growth Blueprint
Our SEO services focus on helping your website rank at the top of search results for queries relating to your industry, business, products or services.
How Much Do Lead Generation Blueprints Cost?
The cost to generate leads to your website depends on the pathway you choose to take. Our modular pricing is designed to help you choose based on the goals and objectives you want to achieve for your small business.
How to Get Started With Our Lead Generation Blueprint
Provide us with details so we can better understand your business goals and the objectives you want to achieve.
Choose A Blueprint
We’ll help you choose the right approach to grow your business online. You will also be advised on the idea engagement for you.
Once we put our work out, we will analyse and re-assess every three months to ensure your business is gearing towards the right direction.
More Information On Lead Generation Blueprints
Accelerated Growth Blueprint
If you are looking for a quick return on investment (ROI), you could consider paying for clicks to your website. This strategy is ideal if you want to generate leads fast and convert them into paying customers. Sometimes, you might need an immediate boost to your business and with this Blueprint, we will help you achieve this goal by setting and maintaining your Google Ads account.
Local Growth Blueprint
This Blueprint will help your business achieve higher rankings specific to your service locations. search results. No matter if you have a single location serving a local community or multiple locations across the state or country, we can help boost your local rankings through optimized GMB listings, local SEO and reputation management.
Continued Growth Blueprint
This Blueprint is a long-term approach to generating leads organically, i.e. through unpaid traffic. Through various strategies, we will help you optimize your website to be picked up by popular search engines such Google & Bing. We will advise you on the best search words to target and take action accordingly. This would involve creating targeted content on and off the site, building external links into your site, and building authority within your domain through blog articles.
Why Choose Blueprint Sites to Create Lead Generation Websites
We understand that every business is different. During our discovery process, we dive deep into understanding your problems, needs, and goals which will help us build customized lead generation websites around your business. By building a quantifiable lead gen system, you won’t wonder how you’re going to generate sales next month—you’ll have a proven model to predict and sustain growth.
Once the system is set up, it is important that we consistently track and optimize our marketing systems. These data points would help us continuously make better informed decisions and focus on what matters: qualified leads, conversions, cost-per-lead, and sales opportunities. With lead gen, it’s easy to fall into the trap of focusing on the metrics that don’t yield any meaningful data. Our job is to understand your goals and recognize what we can do to reach them.
Not every lead can convert into a paying customer. By qualifying the lead for you, we help you save valuable time and resources. Once a fully vetted lead has entered the funnel, we nurture the prospect with consistent follow-ups and by sending them engaging content. The trick is knowing when the lead is ready to convert and being present and visible when that time has come. Our lead generation systems will clearly define the conversion processes and optimize them accordingly.
Our lead generation websites for small businesses are designed to help you generate website traffic and turn them into valuable leads. Your business can take advantage of our proven strategies that would help nurture and convert them into paying customers.
Hear from our happy clients
Local Repair Services
Revamped the current website with additional features such as live chat and analytics
- Brendan McElroy
Developed a corporate website with multiple locations and in-built data analytics for visitor profiling.
- Ifthikar Wahid
How Our Lead Generation Blueprints Can Benefit Your Small Business
Simple guide to building an online presence for your local business
Download the eBook which outlines the important action items that you as a small local business owner needs to take to create a strong web presence online. You’ll learn how to:
Frequently Asked Questions (FAQ)
Lead generation is the process of acquiring contact information about your company’s prospective customers. That means targeting those that have shown an interest in your company or the services you offer – rather than just reaching out to cold prospects.
For example, if someone answered a survey you created or downloaded your latest informative eBook, this demonstrates that they might be interested in a phone call with you and that they could be converted into a customer. This is what we class as a lead.
To put it into simple terms, lead generation is all about finding unique ways to attract people to your business so that you can sell your products or services to them. In digital marketing, this could involve creating unmissable pieces of content that spark interest in your company. It’s one stage of your marketing funnel and is intended to instil a sense of trust in a potential customer to help nudge them even further down the funnel.
The most effective lead generation campaigns take a multi-channel approach. The actual number of channels you need depends on a few factors and varies between campaigns. Channels could be emails, social media or whatever your customers are interacting with. There are a few questions to ask yourself before determining the channels that will best work for your campaign:
- What do I want to achieve from the campaign – and how will this be measured?
- Who is my audience?
- How will I utilise inbound marketing and what content will you create?
- What would I class as a “lead” and how qualified does one have to be to be passed over to the sales team?
Deliver your message using a tailored strategy to ensure it ends up in front of the right eyes and attracts those interested in your business. Nurturing customers along the sales journey is all about showing them a little love on multiple channels, not just one.
Lead generation forms are used to capture user’s data, in order to potentially offer them a service, product or consultation. Marketers send users to a form using marketing automation, social media, search engine optimisation or other channels, and the form should be designed to convert as much traffic as you can.
As a responsible digital marketing agency, we cannot guarantee a set number of leads for our clients. In fact, if an agency is making promises like this – run the other way!
One thing we can guarantee is that you’ll have some of the best digital marketing experts working on your strategy and that we know the optimal ways to execute one. We won’t stop until we achieve a good ROI for every single one of our clients and we’re proud of the results we’ve got so far.
The target number of leads will depend on factors such as your industry, average order value, sales cycle length, conversion rate and more. When you first come on-board with Blueprint Sites, you’ll speak to a strategist who will explain what we’ll do to reach your goals and will be available for any questions you have throughout the duration of your campaign.
We prioritise quality of leads over quantity. While some agencies might promise endless amounts of leads, it’s likely that the majority of the leads aren’t qualified and will not actually become a customer. Such a situation is a huge time-waster for companies, as the sales team has to call people that have no interest in buying from you.
The Impressive team uses proven tactics to improve lead quality. We do this by focusing on things such as:
- Focusing on your ideal buyer persona
- Capturing vital pieces of information in forms that further qualifies a lead
- Using automation software to track potential buyers’ journeys and their intentions
- Using data to drive every campaign
- Properly nurturing leads
- Ensuring all content is informative and comprehensive, so leads understand your business is a good match for them
- Understanding the dynamics of different industries and tailoring lead generation efforts to each one
A quality lead is defined differently by different businesses. Lead quality is a measurement we use to predict how likely it is that a lead will convert into a customer. The products you sell will affect how we measure lead quality for your particular campaign, but there are a few ways we identify a quality lead.
Some examples that might signify a quality lead include:
- They download your content (whitepapers, eBooks, etc.)
- They fill out forms on your site to request to be contacted
- They call your sales team
- They open your emails
- They browse multiple web pages on your site (this can be tracked in Google Analytics)
In digital marketing, someone that is analysed as being more likely to become a customer is known as a marketing qualified lead (MQL). We’ll take the time to find out the type of buyer you want to contact your company (including their demographics, behaviours and activities) to nurture more MQLs.