GOogle ads for local businesses

Fast track your growth through effective advertising

Sometimes, you might just want to start generating leads immediately. We generally recommend this approach to up and coming businesses that want to quickly drive traffic to the website and convert them into paying customers. Google Ads is ideal for local businesses that have an additional budget for paid advertisements.

Accelerate your customers acquisition process by effectively advertising on Google Ads

One of the main objectives of Google Ads services for local businesses is to ensure your budgets are used as effectively as possible. It lets you put your business in front of eyes that are ready to take action.

It is important to understand at this stage that pay-per-click (PPC) campaigns are all about reaching your target audience and guiding users by tailoring ads by designing highly attractive landing pages.

This is aimed to significantly improve the conversion rates and as such generate a continuous flow of well targeted leads quickly and cost-effectively.

Accelerate your growth through targeted adverts

Reduce the cost of acquiring new customers

Boost your online visibility through effective messaging

How Our Google Ads Services Will Help Your Business

Create paid campaigns that generate targeted leads

There are many elements to a campaign that can be optimized to generate well targeted leads to your business. These would have to be continuously optimized and tweaked to target the right search terms. Through machine learning, we will continually optimise success and weed out poor performing ads, keywords and sources seeking higher engagement and intent.

Significantly reduce the cost acquiring new businesses

By studying the data that is tracked through the various campaigns that are run, it would allow us to identify and refine our Google Ads strategy. Overtime, this would help us reduce the cost of acquiring new customers. It is important to note that the quality of the leads matters too and therefore we monitor the “Quality Score” metric offered by Google.

Convert more website visitors into paying customers

The performance of your webpages can have a huge impact on your PPC performance. Our design and development team will work closely to create, test, and optimise landing pages that will successfully capture web traffic to drive leads and conversions. This will enable us to achieve measurable test results and build new campaigns.

What's Included in Our Google Ads Services

Research and setup profitable keywords to target;
Create campaigns specific to locations & services that your business provides;
Create and set up campaign goals to track within Google Ads;
Maximise returns on ad spend (ROAS) by setting up automated bidding;
Maximise clicks based on your budget to drive traffic to your website;
Create and monitor multiple ad sets to determine the most effective one;
Scale and boost the most effective ad sets to maximise conversions;
Create and design specific landing pages that prompts visitors to take actions;
Track and report conversions to understand which strategies work best;
Troubleshoot problems or issues with your ad campaigns (if any);
Full reporting and insights about various actions taken on your website in relation to your ads;

Want an instant way to generate web traffic and gain more customers to your business?

Optimize your campaigns for more profitable and cost effective results

By examining your audience at every stage of your buyer’s journey, we are able to reach them with engaging messaging that grabs their attention at the right time. By tracking all aspects of your campaign, we refine the messaging and optimise key elements to improve return on investment (ROI).

It is also equally important to conduct thorough competitor research to identify more ways to optimize your campaigns. We would refine each step to ensure the leads are guided through a high-converting buying process which results in a strong ROI – making it easy to scale and grow for the future.

Why Choose Blueprint Sites for Managing Google Ads

Tailored Approach

We understand that every business is different. During our discovery process, we dive deep into understanding your problems, needs, and goals which will help us build customized lead generation websites around your business. By building a quantifiable lead gen system, you won’t wonder how you’re going to generate sales next month—you’ll have a proven model to predict and sustain growth.

Continuous Optimization

Once the system is set up, it is important that we consistently track and optimize our marketing systems. These data points would help us continuously make better informed decisions and focus on what matters: qualified leads, conversions, cost-per-lead, and sales opportunities. With lead gen, it’s easy to fall into the trap of focusing on the metrics that don’t yield any meaningful data. Our job is to understand your goals and recognize what we can do to reach them.

Constant Nurturing

Not every lead can convert into a paying customer. By qualifying the lead for you, we help you save valuable time and resources. Once a fully vetted lead has entered the funnel, we nurture the prospect with consistent follow-ups and by sending them engaging content. The trick is knowing when the lead is ready to convert and being present and visible when that time has come. Our lead generation systems will clearly define the conversion processes and optimize them accordingly.

Scalable Process

Marketing must quantifiable, replicable and scalable if you hope to grow consistently. When we work with you, we set out to create iterative processes that can be scaled for growth. Our team of marketing strategists, designers, developers, copywriters and traffic experts can create a cohesive plan of action of generate and convert quality sales leads.

Hear from our happy clients

Hashtag Generation

Nonprofit Organization

Built a multilingual website with project showcase and volunteer application

Loved the work from the team at Blueprint Sites. They delivered very much to our expectation.

- Senel Wanniarachi

Dr Brendan

Local Repair Services

Revamped the current website with additional features such as live chat and analytics

The team at Blueprint Sites helped me greatly through the process of understanding and mapping out the different aspects of the site. They laid it out very clearly to me which helped me get the messaging to my clients more clearly.

- Brendan McElroy

Founder

Simple guide to building an online presence for your local business

Download the eBook which outlines the important action items that you as a small local business owner needs to take to create a strong web presence online. You’ll learn how to:

Frequently Asked Questions (FAQ)

Is Google AdWords only search adverts?

The time it takes to create a fully functional website can vary. Custom design work can take anywhere from 1 – 2 weeks, depending on the complexity of the design and the number of revisions you require. The development phase requires an additional 1 – 2 weeks, depending on the number of pages, and the functionality required. Of course, these are general guidelines, and we will make every effort to meet the timeframe you have in mind.

What types of campaigns can be run on Google Ads?

The three most typical Google Ads campaign types are:

Search campaigns – usually text form, these ads can show on Google Search results pages when someone looks for a service or product that’s much like yours
Display campaigns – usually image form, these ads appear on websites or apps that the clients visit
Video campaigns – usually 6 or 15-second videos, these ads show during or before YouTube content

I only want to advertise in my hometown, is that possible?

Yes, just let us know where you want to advertise, and we will set the account up so that your ads are confined to your specific geographic specifications.

How much should I set aside for monthly ad budget?

Though there is no minimum spend requirement to get started with Google Ads, we generally ask you to set aside approximately $200 – $400 per month for adspend depending on your goals and objectives.

Do you have a minimum number of months that I have to commit to in order to use your service?

No, you can cancel the services at any time. However, given the nature of running any Google Ads campaign, it is best to engage for at least 3 months to fully realize its results/outcome.

Can I create Google Ads on my own?

Of course you can! There are plenty of resources to help you get started with creating campaigns. However, it also means that you have to constantly stay updated on the latest changes in algorithms and also use relevant platforms to track and optimize your campaigns to achieve your goals. Working with us will give you that added advantage.