Marketing automation for local businesses
Streamline your marketing tasks with powerful automations
Most marketing automations for local businesses lead to atleast 77% improvement in conversions. It gives your business the tools to setup workflows, automate processes and measure workflows to improve your overall operational efficiency and ROI.
Improve productivity by automating your marketing process
Marketing automation for local businesses can vastly increase your ROI by taking care of repetitive tasks and maximising both landing page and email automation potential.
By setting up a Customer Relationship Management (CRM) system, you will get a holistic view of all your leads and the different actions they’ve taken to engage with your business.
Combined with automations, this powerful system would also eliminate the monotonous and manual task that can eventually improve the productivity of your sales team.
Send personalized emails to your contacts automatically
Create automations to improve your marketing productivity
Maintain a 360-degree view of all your leads & customers
How Marketing Automation Services Can Help Your Business
Boost conversion rates from visitors to customers
With Google being one of the most popular search engines, it is very likely that customers in your local area would use it to find businesses that offer your product/service. We will optimize your listing so they can easily locate you, get directions and gain more targeted visitors.
Re-engage & remarket existing customers effectively
We will work from the major points to the finer details to ensure your GMB listing is optimized. These basic elements for your Google listing are the building blocks for your ability to rank high on local searches. It includes everything from categories to a custom description, to a precise map pin location, and more.
Reduce marketing costs by streamlining your processes
GMB offers many features to build a strong online profile. We will strategically manage and optimize all these features to give you a competitive edge. For example, we will continuously update with informative posts, photos and reviews to keep your profile engaging and current at all times.
Improve engagements with your customers
There really should be a better way to engage with your leads and customers at whatever stage that they are in. From customer service emails, newsletters, feedback forms, to lead nurturing emails, these can be devised in a manner that would help your business to easily and effectively communicate with your customers.
You can make more meaningful conversations with your customers by segmenting them based on various interactions with your business. This would eventually lead to an improved conversion/closing rate.
You will also be working with a powerful CRM that can easily help you visualize and maintain customer details in a comprehensive system.
Automate repetitive tasks
Marketing automation for local businesses can be particularly useful especially when you have a small team. Your marketing processes would need to be streamlined so you can improve your productivity. Focus on boosting your business instead of worrying about repetitive tasks which can be easily automated.
This can leave you with more time to designing and improving your marketing strategies to create more opportunities and grow your local business. We will continuously engage with you to ensure all your campaigns run effectively in a manner that minimizes errors, reduces wastage/cost and thus maximize your return on investment.
Want a better way to manage your leads and convert more of them into paying customers?
Setting up CRM & Marketing Automation
Our marketing automation services are a continuous engagement that will help you manage and grow your contacts based on your requirements.
What’s Included?
- Explore and identify the channels that work best for your business;
- Import/migrate your existing list into the automation system;
- Setup and configure the automation system by integrating with your website;
- Create email campaigns to achieve various objectives such as customer onboarding, deliver lead magnets, share tutorials etc;
- Segment the list based on various actions taken on the website;
- Implement a lead scoring mechanism for more effective messaging;
- Assign deals and opportunities to clients based on expected revenue;
- Create sales pipeline to monitor the sales forecasts;
- Setup automations to effectively nurture leads and improve conversions;
- Track actions taken by your leads on the website for personalized messaging;
- Troubleshooting problems or issues with your CRM and automations;
- Full reporting & insights on CRM & various email campaigns.
Why Choose Blueprint Sites for Your CRM & Marketing Automation Services
Tailored Approach
We understand that every business is different. During our discovery process, we dive deep into understanding your problems, needs, and goals which will help us build customized marketing automation for your local business. By building a quantifiable lead gen system, you won’t wonder how you’re going to generate sales next month—you’ll have a proven model to predict and sustain growth.
Continuous Optimization
Once the system is set up, it is important that we consistently track and optimize our marketing systems. These data points would help us continuously make better informed decisions and focus on what matters: email open rates, bounce rates, click rates and more, With marketing automation for small businesses, it’s easy to fall into the trap of focusing on the metrics that don’t yield any meaningful data. Our job is to understand your goals and recognize what we can do to reach them.
Constant Nurturing
Not every lead can convert into a paying customer. By qualifying the lead for you, we help you save valuable time and resources. Once a fully vetted lead has entered the funnel, we nurture the prospect with consistent follow-ups and by sending them engaging content. The trick is knowing when the lead is ready to convert and being present and visible when that time has come.
Scalable Process
Hear from our happy clients
Trustcorp Advisory
Financial Advisory
Developed a corporate website with multiple locations and in-built data analytics for visitor profiling.
- Ifthikar Wahid
Founder
Vergence
Professional Consultancy/Training
Created a website to accommodate event registrations, build an email list, and a dedicated resource section
- Dimitri Peiries
Founder
Simple guide to building an online presence for your local business
Download the eBook which outlines the important action items that you as a small local business owner needs to take to create a strong web presence online. You’ll learn how to:
- define your niche and grab the attention of your target audience.
- build authority among your target audience.
- make your website accessible to a wider audience within your target market.
- get found online in search results to improve visibility.
- build and grow your client list that are willing to transact with you.
- simplify your process to enable your business to scale easily.
Frequently Asked Questions (FAQ)
How important is marketing automation for my business?
Digital marketing has a lot of moving parts. It needs to target the right people at the right time to ensure you get results. Marketing automation will help you run your digital marketing campaigns more effectively in a number of ways. Firstly, it allows you to automatically segment your lists based on specific information from forms or other tools and databases. This could include shopping behaviours, downloaded content or even pages they’ve engaged the most with on your website. Secondly, it’s fluid and can continually update and change, ensuring the right people are receiving the right messages.
Lastly, it saves time on administrative tasks. No more going through your lists and shifting people from one segment to another or manually scheduling emails. With marketing automation, you can create effective campaigns that enhance your overall digital marketing efforts and work towards reaching your strategy’s goals.
How much will marketing automation cost?
The costs for marketing automation software at Blueprint Sites will be $290/month. This would be a monthly engagement where we will help you setup, manage and provide support for your automation campaigns on an ongoing basis. It will include the following features:
- Managing upto 2,500 contacts;
- Automated email marketing
- Newsletter management;
- SMS notifications;
- List segmentation;
- Comprehensive CRM;
- Lead nurturing campaigns;
- Comprehensive campaign reporting.
Does my local business need a CRM?
If you’re still not sure if your local business would benefit from CRM, below are some clues that can help you in your decision.
If anything on this short checklist sounds familiar, CRM might be worth exploring to help your business find, win, and keep customers more efficiently.
- You have teams that work closely together, even when not actually together;
- Your sales teams are often on the road;
- You are unable to quickly find customer data to make decisions fast;
- You feel deals are falling through the cracks because you’re managing things in spreadsheets and notebooks;
- You have a patchwork of apps that you call CRM but they are not really connected on top of a single database or “system of record”;
- Your business is growing more quickly than you feel ready for;
- You know that your business’ customer service experience is lacking or you are losing more customers because of service issues than you’d like.
Will marketing automation work for me?
Marketing automation for local businesses, like CRM solutions, does work. It’s become an important part of the modern marketer’s toolkit.
However, it’s important to understand that, like other cloud-based marketing automation tools, automated marketing is just that: a tool. Like any tool, it will only work when properly applied to a task.
We will help you with making sure you make the best use of this tool that will eventually help in achieving your business goals.
Is marketing automation different to email marketing?
Email marketing is only a function of marketing automation. Automation activities include but are not limited to email, SMS, social updates, setting up automatic tasks, lead capturing and nurturing, and reporting.
