Choosing a Domain Name For Your Business: 4 Important Factors to Consider


If you are considering opening up a small local business for commercial purposes, choosing a domain name should a top priority. It shouldn’t really be an afterthought because if you don’t get it right, it can be a hassle to switch it later on (we’ll discuss why later on in the article).

It’s also one of the most important factor to building your presence online.

With more customers searching for businesses online by their name, it only makes sense that you have a domain that matches your business name too. This way, the search results can easily pick it up and display your website at the top of the search results.

Getting started with choosing a domain name

As a business starting from scratch, choosing a business name that matches the domain name can be quite challenging. One of the starting points could be to use a business name generator tool that provides suggestions based on certain criteria that you put in.

Once you’ve picked up a name, it’s important to check if the domain and social media handles for that name is available. Namevine is a good tool that can help you do this easily. Simply type in the name that you’ve chosen and check easily check its availability across different channels.

Checking for consistency across multiple channels on NameCheckup for Blueprint Sites

Factors to consider when choosing the right domain for your business

  1. Choose the right TLD
  2. Add a “niche” keyword to your domain
  3. New vs existing domain
  4. Check if its trademarked

Choose the right TLD

TLD refers to “top-level domain” and basically refers to the extension for your domain name – the most common one being .com. Obviously, the preference should be to choose a .com domain.

Because these are memorable and many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.

However, as a local business owner, you should consider other local TLDs too. For example, if you are operating in London, UK, the relevant local TLD would be "".

Add a “niche” keyword to your domain

Use a “niche” keyword in your domain contributes a lot to Google search engine. It provides a strong indication on what the website is about. Tread carefully though – make sure they are not awkwardly placed.

This combined with another creative word could lead to several options. However, make sure they kept short (not exceeding 15 characters in our recommendation).

New vs existing domain

Sometimes, the domain name that you are trying to register may have been owned by someone else. It is important to find out what it has been previously used for.

Though this could work both ways.

If you’re domain was used for purposes beyond what you are currently offering, this may not work in your favor. For example, if you are looking to purchase a domain for your plumbing business, it would be ideal if the previous owners used the domain for a plumbing or related business as well.

On the flipside, you wouldn’t want to be choosing a domain name to have been used for any kind of ‘non-kosher’ stuff (porn, gambling, spam content, email spam distribution etc.)

There are a couple of ways in which you can look up a domain name’s history. One of the more popular ones, and one that’s also within anyone’s reach is Wayback Machine. You can expect to find most websites that had any noticeable traffic at any point in time.

Alternatively, you could do a manual check by going to Google and searching for:

This will tell you whether Google has any pages indexed from that domain. You can also do checks via tools such as But also keep in mind that these things are not foolproof. Consider them helpers.

Check if its trademarked

Simply put, avoid legal issues. And for that, you should stay away from choosing a domain name that already have trademarks registered.

You can perform a trademark search to see if there is already a similar or exact name already trademarked. A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money.

Choosing the right domain registrar

Now that we’ve explored the various factors relating to choosing a domain name for your business, it’s time that you look for a domain registrar that can help you with purchasing the domain.

There are many options available for you to do so, but over the years, we’ve preferred using Namecheap or simply because their support has been great.

Not to mention that their prices have been comparatively cheaper than other registrars too.

The process is quite simple really. You just simply need to search for the domain that you wish to purchase and follow the prompts.

Should you be stuck at any point, our team at Blueprint Sites can help manage them for your as well. Get in touch with us via chat and we will be more than happy to guide you through the steps to register your domain name.

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